- AEW has yet to enter the streaming market, but with the launch of a new multimedia service bundle, their potential for streaming success is being questioned.
- Tony Khan, the owner of AEW, has expressed a desire to build a great library of historical content before considering their own streaming service.
- Warner Bros. Discovery, with whom AEW has a good relationship, is expected to join forces with Fox and ESPN to launch a joint sports streaming service, and it’s possible that AEW could become a part of it.
The world of streaming services has taken over the globe the last few years. When it comes to the pro wrestling industry, WWE is the worldwide leader currently, as the 2014 launch of the WWE Network proved that wrestling content over a streaming service could work. Since then, WWE has migrated over to Peacock and has an impending deal with Netflix to begin streaming WWE Raw in January 2025. To that end, TNA Wrestling has their own service called “TNA Plus”, which has hours of TNA Wrestling content and live content as well.
All Elite Wrestling (AEW) has yet to enter the streaming market, despite various teases over the past two years. With this new multimedia service bundle that is launching soon, what could this mean for AEW and the potential for their own streaming success?
AEW Stats & Accomplishments
Founded In 2019
Tony Khan owns AEW & ROH
2019 & 2022
AEW All In (2023) holds the most PPV buys at 200,000+
The debut of AEW Dynamite drew 1.4 million viewers.
AEW currently airs multiple shows on TBS & TNT.
2019 – present
Tony Khan Says AEW Is Very Close To Have A Streaming Service
Tony Khan says all the stars are aligning for AEW to have its own streaming service in the near future. He believes the demand is there.
Tony Khan Has A Vision To Grow AEW Before Launching Their Own Streaming Content
Will AEW Shows End Up On Max?
AEW Chairman and President Tony Khan was interviewed alongside Variety Intelligence Platform’s senior media analyst Gavin Bridge in May 2023, where he discussed the potential of AEW having their own streaming service similar to the structure we see today with WWE and Peacock. Tony expressed a huge desire to build on AEW’s content library before entertaining the idea. He said:
“As we build a great library of historical content, it presents more and more opportunities for a potential FAST entry, I think. I think that’s a decision we need to make in part with our domestic media partners, Warner Bros. Discovery, who have a great presence in the world of streaming, and figure out what makes sense for us in terms of our partnership,” he continued. “Because absolutely there is money on the table for streaming pro wrestling events… So there could be great opportunities there. Domestically, we’re still looking for the right solution, and it’s a very exciting time for us because the streaming business continues to grow here domestically and frankly, the value of AEW events continues to grow,” (H/T: Variety)
Almost a year prior, Tony Khan had ongoing discussions with Warner Bros. Discovery fueled speculation that AEW could become a part of the MAX (formerly HBO Max) streaming service, but nothing manifested out of those conversations.
AEW Files Trademark For What Is Believed To Be New Domestic Streaming Service
AEW files “AEW Plus” trademark for streaming professional wrestling video material on the internet.
Fox, ESPN, And Warner Bros. Discovery Begin Talks To Launch A Combined Sports Streaming Platform
What We Know About The Pending Streaming Service
Courtesy of CNBC, we learned that Warner Bros. Discovery is expected to join forces with Fox and ESPN to launch a joint sports streaming service sometime in the Fall of 2024. This new innovative regime will have its own leadership team assigned to oversee the project. At this time, the new service will be a bundle of these networks rather than a cable offering and will be geared specifically towards sports fans. No price point has been given at this time, but it’s suggested that a $50 per month tag would be a nice start, with a starting promotional price tag at $30 a month would be an attractive campaign. With this new package, customers will also be able to bundle Disney+, Max, and Hulu, creating even bigger value for the consumer who may not already be using these streaming platforms.
As it relates to these companies, each organization would control a third of the company rights fee through revenue sharing in relation to the cable networks that charge TV providers. Disney CEO Bob Iger spoke about the joint streaming service. He said:
“The launch of this new streaming sports service is a significant moment for Disney and ESPN, a major win for sports fans, and an important step forward for the media business. This means the full suite of ESPN channels will be available to consumers alongside the sports programming of other industry leaders as part of a differentiated sports-centric service.” (H/T: CNBC)
One important aspect to keep in mind is this new entity would not directly affect ESPN, Fox, or Warner Bros. (Max) from their own direct-to-consumer streaming products that we know and enjoy today.
How To Watch & Stream AEW Wrestling Shows
AEW began in 2019, and over the past four years has grown into a top wrestling company that’s easy to find on TV.
Could We See AEW Join The Newly Established Platform?
What The Future May Hold For AEW
With the announcement of this new streaming platform comes more speculation about AEW and if they would become a part of this package. Realistically, considering the relationship between AEW and Warner Bros. Discovery, which is said to be on great terms, the idea of AEW joining this regime seems plausible and very likely. At this time, Tony Khan or any other representatives from AEW have yet to comment on this new sports streaming package. We can only speculate that AEW could become a part of this multi-sports conglomerate in the near future.